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NAMIBIAN EXPERIENCE: NTB will engage with US and Chinese stakeholders to promote Namibia as a travel destination. PHOTO: NWR 
NAMIBIAN EXPERIENCE: NTB will engage with US and Chinese stakeholders to promote Namibia as a travel destination. PHOTO: NWR 

NTB takes steps to attract US and Chinese travellers

Targeted roadshows and engagements
The Namibia Tourism Board aims to boost tourism and elevate the Namibia brand on the global stage.
STAFF REPORTER
The Namibia Tourism Board (NTB) is taking significant steps to enhance its presence in two of the world’s largest travel markets: the United States and China. Through a series of targeted roadshows and strategic engagements, NTB aims to boost tourism and elevate the Namibia brand on the global stage.

As part of this ambitious initiative, NTB will host its 'Networking with Namibia' B2B & PR Engagement Reception during the World Travel Exhibition (WTE) in Miami in 2024.

This prestigious international travel and tourism expo, hosted by Miami International Airport (MIA), serves as an excellent platform for companies to forge valuable business connections and explore unique travel destinations.

WTE Miami 2024 will gather leaders from airlines, tourism boards, hotels and other travel-related entities, offering unparalleled networking opportunities to cultivate high-value relationships.

Engaging with the US

In collaboration with seven private-sector partners (SES Travel Agency, People’s Tours Safari, Lark Journeys Namibia, Gondwana Collection Namibia, Sandwich Dunes Tours and Car Rentals, Empire Tours and Safaris and Nali Safaris), NTB will actively participate in this key event from 21 to 23 October.

Under the theme 'Networking with Namibia', the objective is to connect with leading travel experts and highlight the country’s rich array of travel offerings.

In addition to B2B meetings, NTB will host a special cocktail event themed 'Networking with Namibia', inviting buyers to explore the Namibian experience and allowing local trade representatives to engage directly with potential US buyers in a dynamic setting.

This event aims to provide valuable insights, combining supplier information and key media opportunities to equip attendees with the tools they need to promote Namibia. Co-exhibitors are encouraged to deliver five-minute presentations showcasing their products to the US trade.

Targeting China

Furthermore, NTB will participate in a three-city roadshow from 28 October to 1 November, an extensive marketing push in China, targeting key cities including Beijing, Chengdu and Shanghai. Collaborating with Namibian travel trade partners, this initiative aims to tap into China’s rapidly expanding outbound tourism market, which is projected to reach 130 million travellers by 2024.

By engaging with Chinese tour operators, media outlets and leading travel agencies, NTB seeks to attract Chinese travellers who are in search of unique, off-the-beaten-path experiences in Namibia. With the burgeoning middle class and increasing interest in adventure and cultural tourism, the Chinese market represents a significant opportunity for Namibia. Face-to-face meetings with Chinese tour operators will allow Namibian trade partners to showcase the nation's distinct offerings and establish long-lasting partnerships, ultimately contributing to continued tourism growth.

Commenting on this prestigious event, NTB spokesperson Flora Quest remarked: "We are excited to present Namibia to key travel industry players in the United States and China. Our participation in the World Travel Exhibition in Miami is a critical step towards enhancing our brand visibility and attracting more international visitors. We believe this will open new doors for collaboration and help us highlight the incredible experiences Namibia has to offer."

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Namibian Sun 2024-11-07

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Premier League: Fulham 2 vs 1 Brentford Katima Mulilo: 22° | 36° Rundu: 20° | 31° Eenhana: 21° | 31° Oshakati: 21° | 31° Ruacana: 20° | 31° Tsumeb: 19° | 26° Otjiwarongo: 18° | 23° Omaruru: 20° | 32° Windhoek: 17° | 29° Gobabis: 19° | 28° Henties Bay: 16° | 22° Wind speed: 19km/h, Wind direction: SW, Low tide: 12:28, High tide: 06:39, Low Tide: 00:56, High tide: 18:52 Swakopmund: 15° | 18° Wind speed: 19km/h, Wind direction: W, Low tide: 12:26, High tide: 06:37, Low Tide: 00:54, High tide: 18:50 Walvis Bay: 15° | 24° Wind speed: 23km/h, Wind direction: W, Low tide: 12:26, High tide: 06:36, Low Tide: 00:54, High tide: 18:49 Rehoboth: 20° | 30° Mariental: 22° | 35° Keetmanshoop: 24° | 36° Aranos: 20° | 34° Lüderitz: 14° | 24° Ariamsvlei: 22° | 36° Oranjemund: 15° | 24° Luanda: 25° | 27° Gaborone: 19° | 27° Lubumbashi: 17° | 33° Mbabane: 13° | 24° Maseru: 12° | 25° Antananarivo: 14° | 30° Lilongwe: 22° | 29° Maputo: 19° | 26° Windhoek: 17° | 29° Cape Town: 17° | 22° Durban: 16° | 23° Johannesburg: 15° | 26° Dar es Salaam: 26° | 31° Lusaka: 20° | 31° Harare: 17° | 30° Currency: GBP to NAD 22.48 | EUR to NAD 18.74 | CNY to NAD 2.43 | USD to NAD 17.4 | DZD to NAD 0.13 | AOA to NAD 0.02 | BWP to NAD 1.25 | EGP to NAD 0.34 | KES to NAD 0.13 | NGN to NAD 0.01 | ZMW to NAD 0.64 | ZWL to NAD 0.04 | BRL to NAD 3.05 | RUB to NAD 0.18 | INR to NAD 0.21 | USD to DZD 132.95 | USD to AOA 909.05 | USD to BWP 13.4 | USD to EGP 49.22 | USD to KES 129.2 | USD to NGN 1668.91 | USD to ZAR 17.41 | USD to ZMW 26.9 | USD to ZWL 321 | Stock Exchange: JSE All Share Index Same 0 | Namibian Stock Exchange (NSX) Overall Index 1858.03 Down -1.09% | Casablanca Stock Exchange (CSE) MASI 14296.93 Down -0.02% | Egyptian Exchange (EGX) 30 Index 31045.26 Up +0.82% | Botswana Stock Exchange (BSE) DCI 9878.53 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 673.43/OZ UP +0.35% | Copper US$ 4.35/lb UP +2.95% | Zinc US$ 3 082.50/T UP 3.44% | Brent Crude Oil US$ 74.91/BBP DOWN -0.0079 | Platinum US$ 979.52/OZ DOWN -0.0048 Sport results: Premier League: Fulham 2 vs 1 Brentford Weather: Katima Mulilo: 22° | 36° Rundu: 20° | 31° Eenhana: 21° | 31° Oshakati: 21° | 31° Ruacana: 20° | 31° Tsumeb: 19° | 26° Otjiwarongo: 18° | 23° Omaruru: 20° | 32° Windhoek: 17° | 29° Gobabis: 19° | 28° Henties Bay: 16° | 22° Wind speed: 19km/h, Wind direction: SW, Low tide: 12:28, High tide: 06:39, Low Tide: 00:56, High tide: 18:52 Swakopmund: 15° | 18° Wind speed: 19km/h, Wind direction: W, Low tide: 12:26, High tide: 06:37, Low Tide: 00:54, High tide: 18:50 Walvis Bay: 15° | 24° Wind speed: 23km/h, Wind direction: W, Low tide: 12:26, High tide: 06:36, Low Tide: 00:54, High tide: 18:49 Rehoboth: 20° | 30° Mariental: 22° | 35° Keetmanshoop: 24° | 36° Aranos: 20° | 34° Lüderitz: 14° | 24° Ariamsvlei: 22° | 36° Oranjemund: 15° | 24° Luanda: 25° | 27° Gaborone: 19° | 27° Lubumbashi: 17° | 33° Mbabane: 13° | 24° Maseru: 12° | 25° Antananarivo: 14° | 30° Lilongwe: 22° | 29° Maputo: 19° | 26° Windhoek: 17° | 29° Cape Town: 17° | 22° Durban: 16° | 23° Johannesburg: 15° | 26° Dar es Salaam: 26° | 31° Lusaka: 20° | 31° Harare: 17° | 30° Economic Indicators: Currency: GBP to NAD 22.48 | EUR to NAD 18.74 | CNY to NAD 2.43 | USD to NAD 17.4 | DZD to NAD 0.13 | AOA to NAD 0.02 | BWP to NAD 1.25 | EGP to NAD 0.34 | KES to NAD 0.13 | NGN to NAD 0.01 | ZMW to NAD 0.64 | ZWL to NAD 0.04 | BRL to NAD 3.05 | RUB to NAD 0.18 | INR to NAD 0.21 | USD to DZD 132.95 | USD to AOA 909.05 | USD to BWP 13.4 | USD to EGP 49.22 | USD to KES 129.2 | USD to NGN 1668.91 | USD to ZAR 17.41 | USD to ZMW 26.9 | USD to ZWL 321 | Stock Exchange: JSE All Share Index Same 0 | Namibian Stock Exchange (NSX) Overall Index 1858.03 Down -1.09% | Casablanca Stock Exchange (CSE) MASI 14296.93 Down -0.02% | Egyptian Exchange (EGX) 30 Index 31045.26 Up +0.82% | Botswana Stock Exchange (BSE) DCI 9878.53 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 673.43/OZ UP +0.35% | Copper US$ 4.35/lb UP +2.95% | Zinc US$ 3 082.50/T UP 3.44% | Brent Crude Oil US$ 74.91/BBP DOWN -0.0079 | Platinum US$ 979.52/OZ DOWN -0.0048