Zula with Gazza and KFC
STAFF REPORTER
WINDHOEK
Last October, KFC Namibia approached Gazza to be the official judge and mentor for its 50/50 festive campaign.
“Working with Gazza and his team to scout out undiscovered music talent in Namibia was epic!” Ricky Brown, KFC Namibia general manager said.
“So, when he proposed we partner up again on the launch of his ‘Messiah’ album, there was no holding us back.”
Having an iconic figure like Gazza endorse the launch of KFC’s Zula Bucket for 1 is a perfect case for brand parity, pairing the country’s most accomplished musician with the much-loved chicken.
KFC has an appeal which supersedes all socioeconomic and cultural biases, offering great value to consumers, with something for everyone’s pocket.
“Bringing Gazza’s latest album to our consumers when they purchase one of our most affordable product offerings is a stroke of genius,” Brown said.
“It gives our customers a taste of what KFC really stands for… customer satisfaction, enjoyment and affordability, at every turn.”
Unlock ‘Messiah’
Commissioned by Gazza Music Productions (GMP), Werner Alweendo engineered a new music platform, Africentric, to launch the ‘Messiah’ album through KFC outlets nationwide.
The platform uses the eatery’s Wi-Fi and a simple voucher code system to assign tracks to a Zula Bucket for 1 purchase.
The album will be launched over the next eight weeks through KFC outlets, with a song released every week.
Each track will be available to stream for a specific week only, and once the week ends, a new song can be unlocked with a new code.
Fans who unlock six songs will then be able to stream the full 16-track album on Africentric.
Innovative zula
In a recent interview, Gazza said KFC provided him with an opportunity to not only commercialise this new body of work, but also enabled him do something that has never been done before in Namibia. “With KFC’s vast reach, we are now able to instantly cater to fans across the country. And in the current financial climate, artists like me need to think of innovative ways to survive from our art, our ‘zula’.
“When a smart partnership opportunity comes along, we must grab it!” he said.
The Zula Bucket for 1 promotion not only gives Gazza fans the opportunity to enjoy their favourite KFC, but they now get to listen to a ‘Messiah’ track at the very same time for free.
Get Gazza’s new album, track for track, when you purchase a KFC Zula Bucket for 1 for only N$34.90.
WINDHOEK
Last October, KFC Namibia approached Gazza to be the official judge and mentor for its 50/50 festive campaign.
“Working with Gazza and his team to scout out undiscovered music talent in Namibia was epic!” Ricky Brown, KFC Namibia general manager said.
“So, when he proposed we partner up again on the launch of his ‘Messiah’ album, there was no holding us back.”
Having an iconic figure like Gazza endorse the launch of KFC’s Zula Bucket for 1 is a perfect case for brand parity, pairing the country’s most accomplished musician with the much-loved chicken.
KFC has an appeal which supersedes all socioeconomic and cultural biases, offering great value to consumers, with something for everyone’s pocket.
“Bringing Gazza’s latest album to our consumers when they purchase one of our most affordable product offerings is a stroke of genius,” Brown said.
“It gives our customers a taste of what KFC really stands for… customer satisfaction, enjoyment and affordability, at every turn.”
Unlock ‘Messiah’
Commissioned by Gazza Music Productions (GMP), Werner Alweendo engineered a new music platform, Africentric, to launch the ‘Messiah’ album through KFC outlets nationwide.
The platform uses the eatery’s Wi-Fi and a simple voucher code system to assign tracks to a Zula Bucket for 1 purchase.
The album will be launched over the next eight weeks through KFC outlets, with a song released every week.
Each track will be available to stream for a specific week only, and once the week ends, a new song can be unlocked with a new code.
Fans who unlock six songs will then be able to stream the full 16-track album on Africentric.
Innovative zula
In a recent interview, Gazza said KFC provided him with an opportunity to not only commercialise this new body of work, but also enabled him do something that has never been done before in Namibia. “With KFC’s vast reach, we are now able to instantly cater to fans across the country. And in the current financial climate, artists like me need to think of innovative ways to survive from our art, our ‘zula’.
“When a smart partnership opportunity comes along, we must grab it!” he said.
The Zula Bucket for 1 promotion not only gives Gazza fans the opportunity to enjoy their favourite KFC, but they now get to listen to a ‘Messiah’ track at the very same time for free.
Get Gazza’s new album, track for track, when you purchase a KFC Zula Bucket for 1 for only N$34.90.
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