• Home
  • BUSINESS
  • Jewellery by a fierce love for all things gold

Jewellery by a fierce love for all things gold

NiHOVA - A unique style brand
Wetumwene Shikage
Wetumwene Shikage



After being unemployed for two years, being home during the pandemic gave the founder of NiHOVA, Frieda Hamukuaja, ample time to reflect on running a small business from home. This is where the idea of selling fashion jewellery was birthed. Growing up, Hamukuaja says she always wanted to own a business. At the beginning of 2021, she began researching and putting ideas together.

Nihova is a name that her late grandmother called her and she decided to give the name to her business. The founder says she wanted to sell something unique to a market that has not been tapped into by many and something she loves and enjoys doing. “I decided to sell fashion jewellery, to deliver simple and chic jewellery pieces that give the wearer a sense of style that is eternal,” she said.

NiHOVA was established in July 2021 with the purpose of selling simple, yet classy everyday jewellery inspired by a minimalistic approach with a touch of chic and in line with current trends.

Hamukuaja describes NiHOVA as a young brand in its infant stage which will eventually grow into a bigger business to create employment and improve the living standards of people in the community.

“We haven’t engaged in giving back to the community, but it would be a dream come true to be able to do so in the future,” she said.

NiHOVA is planning on tapping into new sales and delivery channels, adding more products and services. Hamukuaja said expanding to new territories and adding new products and services are on the to-do list.

“Being an entrepreneur is easy but sustaining that has always proven to be challenging. Thus, one needs to have a very deep understanding of human nature, be open to change. NiHOVA wants its customers to feel unique and connected to the brand so our mission is to deliver the most unique of experiences,” she said.

Achievements

Hamukuaja believes that being proactive rather than reactive to demands is the key to long-term success. She explains that running any business on an e-commerce platform is a big challenge as digital space is full of competitors and ideas. Jewellery and accessories are the most searchable products on e-commerce platforms and starting such a business is not an easy way to the top.

Challenges

Gaining people’s trust is a challenge, as it takes time and effort. Trust is not easily gained via social media or photographs, as this is an e-commerce selling platform. Timely delivery is another challenge faced by NiHOVA.

“We are promised five-day delivery by suppliers but the package reaches us on day ten. By the time either the event for which the jewellery was ordered is over, or the excitement about receiving the new jewellery reduces, resulting in returns or cancellations of orders,” she said.

Comments

Namibian Sun 2024-11-10

No comments have been left on this article

Please login to leave a comment

Premier League: Liverpool 2 vs 0 Aston Villa | Brighton 2 vs 1 Manchester City | Wolves 2 vs 0 Southampton | West Ham 0 vs 0 Everton | Crystal Palace 0 vs 2 Fulham | Brentford 3 vs 2 Bournemouth Katima Mulilo: 21° | 34° Rundu: 20° | 25° Eenhana: 19° | 29° Oshakati: 22° | 30° Ruacana: 20° | 31° Tsumeb: 21° | 30° Otjiwarongo: 18° | 30° Omaruru: 16° | 31° Windhoek: 15° | 28° Gobabis: 16° | 31° Henties Bay: 12° | 19° Wind speed: 26km/h, Wind direction: S, Low tide: 04:05, High tide: 10:43, Low Tide: 17:11, High tide: 23:27 Swakopmund: 14° | 15° Wind speed: 37km/h, Wind direction: SW, Low tide: 04:03, High tide: 10:41, Low Tide: 17:09, High tide: 23:25 Walvis Bay: 12° | 21° Wind speed: 39km/h, Wind direction: SW, Low tide: 04:03, High tide: 10:40, Low Tide: 17:09, High tide: 23:24 Rehoboth: 14° | 30° Mariental: 13° | 30° Keetmanshoop: 10° | 28° Aranos: 14° | 31° Lüderitz: 14° | 24° Ariamsvlei: 11° | 29° Oranjemund: 15° | 20° Luanda: 25° | 26° Gaborone: 18° | 22° Lubumbashi: 16° | 32° Mbabane: 17° | 21° Maseru: 12° | 26° Antananarivo: 15° | 32° Lilongwe: 23° | 34° Maputo: 21° | 29° Windhoek: 15° | 28° Cape Town: 15° | 24° Durban: 18° | 20° Johannesburg: 15° | 20° Dar es Salaam: 25° | 31° Lusaka: 22° | 34° Harare: 21° | 33° Currency: GBP to NAD 22.67 | EUR to NAD 18.84 | CNY to NAD 2.45 | USD to NAD 17.58 | DZD to NAD 0.13 | AOA to NAD 0.02 | BWP to NAD 1.25 | EGP to NAD 0.35 | KES to NAD 0.14 | NGN to NAD 0.01 | ZMW to NAD 0.64 | ZWL to NAD 0.04 | BRL to NAD 3.06 | RUB to NAD 0.18 | INR to NAD 0.21 | USD to DZD 133.12 | USD to AOA 909.05 | USD to BWP 13.4 | USD to EGP 49.25 | USD to KES 129.2 | USD to NGN 1664.84 | USD to ZAR 17.59 | USD to ZMW 27.2 | USD to ZWL 321 | Stock Exchange: JSE All Share Index Same 0 | Namibian Stock Exchange (NSX) Overall Index 1851.79 Down -1.41% | Casablanca Stock Exchange (CSE) MASI 14663.22 Up +1.21% | Egyptian Exchange (EGX) 30 Index 31267.47 Up +0.72% | Botswana Stock Exchange (BSE) DCI Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 684.46/OZ DOWN -0.0083 | Copper US$ 4.30/lb DOWN -0.027 | Zinc US$ 3 003.50/T UP 0.17% | Brent Crude Oil US$ 74.29/BBP DOWN -0.0215 | Platinum US$ 969.80/OZ DOWN -0.0274 Sport results: Premier League: Liverpool 2 vs 0 Aston Villa | Brighton 2 vs 1 Manchester City | Wolves 2 vs 0 Southampton | West Ham 0 vs 0 Everton | Crystal Palace 0 vs 2 Fulham | Brentford 3 vs 2 Bournemouth Weather: Katima Mulilo: 21° | 34° Rundu: 20° | 25° Eenhana: 19° | 29° Oshakati: 22° | 30° Ruacana: 20° | 31° Tsumeb: 21° | 30° Otjiwarongo: 18° | 30° Omaruru: 16° | 31° Windhoek: 15° | 28° Gobabis: 16° | 31° Henties Bay: 12° | 19° Wind speed: 26km/h, Wind direction: S, Low tide: 04:05, High tide: 10:43, Low Tide: 17:11, High tide: 23:27 Swakopmund: 14° | 15° Wind speed: 37km/h, Wind direction: SW, Low tide: 04:03, High tide: 10:41, Low Tide: 17:09, High tide: 23:25 Walvis Bay: 12° | 21° Wind speed: 39km/h, Wind direction: SW, Low tide: 04:03, High tide: 10:40, Low Tide: 17:09, High tide: 23:24 Rehoboth: 14° | 30° Mariental: 13° | 30° Keetmanshoop: 10° | 28° Aranos: 14° | 31° Lüderitz: 14° | 24° Ariamsvlei: 11° | 29° Oranjemund: 15° | 20° Luanda: 25° | 26° Gaborone: 18° | 22° Lubumbashi: 16° | 32° Mbabane: 17° | 21° Maseru: 12° | 26° Antananarivo: 15° | 32° Lilongwe: 23° | 34° Maputo: 21° | 29° Windhoek: 15° | 28° Cape Town: 15° | 24° Durban: 18° | 20° Johannesburg: 15° | 20° Dar es Salaam: 25° | 31° Lusaka: 22° | 34° Harare: 21° | 33° Economic Indicators: Currency: GBP to NAD 22.67 | EUR to NAD 18.84 | CNY to NAD 2.45 | USD to NAD 17.58 | DZD to NAD 0.13 | AOA to NAD 0.02 | BWP to NAD 1.25 | EGP to NAD 0.35 | KES to NAD 0.14 | NGN to NAD 0.01 | ZMW to NAD 0.64 | ZWL to NAD 0.04 | BRL to NAD 3.06 | RUB to NAD 0.18 | INR to NAD 0.21 | USD to DZD 133.12 | USD to AOA 909.05 | USD to BWP 13.4 | USD to EGP 49.25 | USD to KES 129.2 | USD to NGN 1664.84 | USD to ZAR 17.59 | USD to ZMW 27.2 | USD to ZWL 321 | Stock Exchange: JSE All Share Index Same 0 | Namibian Stock Exchange (NSX) Overall Index 1851.79 Down -1.41% | Casablanca Stock Exchange (CSE) MASI 14663.22 Up +1.21% | Egyptian Exchange (EGX) 30 Index 31267.47 Up +0.72% | Botswana Stock Exchange (BSE) DCI Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 684.46/OZ DOWN -0.0083 | Copper US$ 4.30/lb DOWN -0.027 | Zinc US$ 3 003.50/T UP 0.17% | Brent Crude Oil US$ 74.29/BBP DOWN -0.0215 | Platinum US$ 969.80/OZ DOWN -0.0274