Embracing Namibian music
MICHAEL KAYUNDE
WINDHOEK
With decades of experience in Africa’s arts and entertainment fraternity, Olisa Adibua is shining the spotlight on Namibian music.
His Apple Music biography describes him as a media practitioner who has been at the cutting edge of African electronic media and entertainment since 1988. Adibua was the programme director and host of the Morning Rush on Nigeria’s Beat 99.9 FM from 2009 to 2019. With The Oligarchy Playlist on iTunes, Spotify, Deezer and YouTube, the media personality exposes the masses to African music.
tjil (t): What do you think of Namibian music?
Olisa Adibua (OA): In Africa, you will find music as diverse as its people. I find that Namibian music is rich, diverse and evolving.
t: Which Namibian songs/artists have you played on your platforms and what was the reaction from your listeners?
OA: Taylor Jaye’s Mi Ba has been on the Oligarchy Playlist for over two weeks now and I am a co-producer for the All Africa Music Awards, where Sally Boss Madam won the award for best female in southern Africa in 2016 and King Tee Dee, formerly known as The Dogg, won for African fan-favourite in 2017.
t: What's the music industry like in Nigeria?
OA: The Nigerian music industry is very vibrant and dynamic. It is the mainstream of Afrobeat, alternative music and street sound. It has a growing digital market and audience, with multiple radio and TV stations.
t: What is the importance of globalisation to you?
OA: Globalisation is very important because it has opened the door even wider for African music to spread and be consumed around the world. It has helped African artists up their game and helped them collaborate with artists all over the world, while gaining entry into new markets.
t: How can Namibian musicians break into the Nigerian market?
OA: Namibians can get onto radio here by using radio pluggers, PR companies, more collaborations with Nigerian artists and radio promotional tours.
WINDHOEK
With decades of experience in Africa’s arts and entertainment fraternity, Olisa Adibua is shining the spotlight on Namibian music.
His Apple Music biography describes him as a media practitioner who has been at the cutting edge of African electronic media and entertainment since 1988. Adibua was the programme director and host of the Morning Rush on Nigeria’s Beat 99.9 FM from 2009 to 2019. With The Oligarchy Playlist on iTunes, Spotify, Deezer and YouTube, the media personality exposes the masses to African music.
tjil (t): What do you think of Namibian music?
Olisa Adibua (OA): In Africa, you will find music as diverse as its people. I find that Namibian music is rich, diverse and evolving.
t: Which Namibian songs/artists have you played on your platforms and what was the reaction from your listeners?
OA: Taylor Jaye’s Mi Ba has been on the Oligarchy Playlist for over two weeks now and I am a co-producer for the All Africa Music Awards, where Sally Boss Madam won the award for best female in southern Africa in 2016 and King Tee Dee, formerly known as The Dogg, won for African fan-favourite in 2017.
t: What's the music industry like in Nigeria?
OA: The Nigerian music industry is very vibrant and dynamic. It is the mainstream of Afrobeat, alternative music and street sound. It has a growing digital market and audience, with multiple radio and TV stations.
t: What is the importance of globalisation to you?
OA: Globalisation is very important because it has opened the door even wider for African music to spread and be consumed around the world. It has helped African artists up their game and helped them collaborate with artists all over the world, while gaining entry into new markets.
t: How can Namibian musicians break into the Nigerian market?
OA: Namibians can get onto radio here by using radio pluggers, PR companies, more collaborations with Nigerian artists and radio promotional tours.
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