14 years of logistics excellence

Jeff Brussel, the founder, managing director and chairperson of Brussel Investment, started the logistics company in 2011 with the goal of creating a cost-effective logistics solution for all clients.

“Being the managing director of Brussel Investment for the last 14 years, I understand how to penetrate the marketplace with business ethics still being of our DNA,” he said.

Brussel added that his company specialises in logistics and offering flexible and individualised solutions to all clients with comprehensive service to ensure a smooth and fast cross-border transfer. Brussel Investment also help its clients reach timeless clearance to have their

cargo delivered on time, he noted.

“We offer freight forwarding solutions for delivery of goods via road, air or ocean from the point of origin to the region and final point of delivery, as per client requirements."



Building a bridge

The company was established when Brussel recognised the need for a more cost efficient and effective way to import and export goods. “I’ve been in the industry since 2003 and the challenges triggered me as I am not one to settle for less. I realised the immense obstacles one can experience when importing and exporting goods and I was determined to build that bridge and become the ultimate solution,” he said.

According to Brussel, to make a successful career in logistics, there are certain skills one should have besides knowledge of the industry.

These include, but are not limited to:

- Being able to provide good customer service by being a reliable partner to your clients.

- Going beyond what is expected to help your clients troubleshoot.

- Making informed decisions about your services.



Challenges

Brussel narrated that he has faced his fair share of challenges, such as controlling and minimising supply chain interruptions brought on by international calamities like natural catastrophes, armed conflict and pandemics.

Another challenge he faced was maintaining competitive pricing while striking a balance between operational costs and infrastructural upgrades. He added that one other hurdle was navigating the legal frameworks and compliance standards in various countries.

Nonetheless, as the saying goes, "every dark cloud as a silver lining", and for Brussel Investment, that silver lining has been the many accomplishments the company has achieved over the years despite the challenges it faced.

Brussel mentioned that one of the company’s biggest accomplishments was being able to branch out its services.

“Effectively branching into related logistics industries or extending our services into new geographic regions was a great accomplishment,” the managing director said.

In addition, utilising cutting-edge logistics technologies and implementing them successfully to improve operational effectiveness, visibility and tracking have been another win for the company, he noted.

When asked what advice he has for those aspiring to step into the field of logistics, Brussel said it is of utmost importance to develop problem-solving skills. He added that logistics involves managing supply chain interruptions, legal concerns and client requests. To overcome these challenges, young professionals must be proactive in finding answers, exercising critical thinking and working well within a team.

What is the next step for Brussel Investment? The managing director said he plans to extend their services, invest in talent development and one day partner with the top players in the industry.