Deep in the City Festival partners with Namibian Sun’s tjil

As the much-anticipated Deep in the City Festival returns on 7 and 8 September, festival organisers Jurra Inn are pulling out all the stops to deliver an event that’s bigger, better and more electrifying than ever.

A significant boost to this year’s edition is the newly formed media partnership with Namibian Sun’s entertainment brand, tjil, which promises to elevate the festival’s visibility and create an enriched experience for festival-goers.

In an exclusive interview, Maggie Sacharias, said the collaboration with tjil is more than just a branding exercise; it is a strategic move designed to provide comprehensive event coverage that keeps audiences informed and engaged.

“Our media partnership with tjil includes exclusive event previews, real-time coverage and post-event highlights,” Sacharias explained. “This collaboration will boost our festival's visibility, attract a broader audience, and enrich the festival experience by keeping attendees engaged and well-informed through Namibian Sun’s trusted platforms. It will also help create more anticipation than we’ve had before.”

New and diverse

As the countdown begins, excitement is building around the new features the 2024 edition has in store. Festival-goers can expect an expanded and more diverse line-up, with the festival catering to a wider range of musical tastes and artistic expressions. But the improvements go beyond just the performers. Enhanced stage designs, better crowd flow management, and upgraded facilities are all part of the organisers’ response to feedback from previous years.

“Our patrons can look forward to an expanded line-up of diverse artists, enhanced stage designs, and interactive experiences, including immersive art stalls and new food and drink options,” she revealed. “We've also improved the festival layout for better crowd flow and added more shaded areas to enhance comfort. As a team, we’ve taken into account some of the things our clientele was not happy with last year, so this year we’re committed to providing a better service for everyone and an even better experience that’s more enjoyable and exciting than the last.”

Sun-El Musician, the South African producer and DJ, has been announced as the headliner, generating considerable buzz. The festival team has strategically tapped into both traditional and digital marketing channels to expand its reach, with a mix of social media campaigns, influencer collaborations, and on-ground activations targeting a broad demographic. The local line-up includes One Blood, Yeezir, Mega and Slay J Enkali.

“We’re leveraging targeted social media campaigns, influencer partnerships, and community outreach to reach new audiences. We’ve also done activations with KFC and Unam so far,” Sacharias said.

“Additionally, we offered early bird specials months ago already, and we are collaborating with local businesses for cross-promotions, for example, Calean Masters, ensuring we attract a diverse crowd and create buzz around our headliner.”

Bigger and better

Planning a large-scale event like Deep in the City always involves learning from the past. This year’s improvements are driven by audience feedback, which has been key in refining the festival experience. The team acknowledged that while past editions received positive reviews, there were valuable lessons to be learned, especially in areas where festival-goers saw room for improvement.

“We received mostly positive feedback, but also some constructive criticism, which we took seriously. We've used that input to motivate our team and make targeted improvements, ensuring this year's event offers an even better experience for everyone.”

Tickets are available via Web tickets; for VIP table reservations, contact 081 6477848.