Bank Windhoek unveils new campaign: ‘Is it Possible to Love a Bank?
Engaging the creative community
The event showcased the bank's innovative approach to connecting with its customers and highlighted its commitment to the Namibian community.
Bank Windhoek launched its new brand campaign, ‘Is it Possible to Love a Bank?’ on Wednesday, 12 June at the Grove Mall Ster-Kinekor cinema.
Speaking at the launch Baronice Hans, Bank Windhoek’s managing director, emphasised the bank's deep-rooted responsibility to go beyond financial services and contribute positively to Namibia’s development.
"As a Namibian-owned financial institution, our responsibility extends beyond financial services. We strive towards the betterment of Namibia through our presence and corporate social responsibility," Hans stated.
Journey together
The campaign aims to reinforce Bank Windhoek’s 'Journeying Together' concept, showcasing the strong bond between the bank and its stakeholders.
"Indeed, it is possible to love a bank when it genuinely cares for its people and their aspirations," she said.
In line with its commitment to local growth, Bank Windhoek collaborated with Namibian creatives, service providers and communities across the country to produce a television commercial for the campaign.
Led by the bank’s marketing and corporate communication services department, the commercial took eight months to produce and culminated in a three-minute world-class production, which premiered at the launch event.
Highlighting the community spirit of the production, Hans noted: "Fifty percent of the cast featured in our commercial are Bank Windhoek staff, and this is a true testimony of their passion and dedication to serve and demonstrate their love for the brand and the Namibian nation."
Speaking at the launch Baronice Hans, Bank Windhoek’s managing director, emphasised the bank's deep-rooted responsibility to go beyond financial services and contribute positively to Namibia’s development.
"As a Namibian-owned financial institution, our responsibility extends beyond financial services. We strive towards the betterment of Namibia through our presence and corporate social responsibility," Hans stated.
Journey together
The campaign aims to reinforce Bank Windhoek’s 'Journeying Together' concept, showcasing the strong bond between the bank and its stakeholders.
"Indeed, it is possible to love a bank when it genuinely cares for its people and their aspirations," she said.
In line with its commitment to local growth, Bank Windhoek collaborated with Namibian creatives, service providers and communities across the country to produce a television commercial for the campaign.
Led by the bank’s marketing and corporate communication services department, the commercial took eight months to produce and culminated in a three-minute world-class production, which premiered at the launch event.
Highlighting the community spirit of the production, Hans noted: "Fifty percent of the cast featured in our commercial are Bank Windhoek staff, and this is a true testimony of their passion and dedication to serve and demonstrate their love for the brand and the Namibian nation."
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